Brandless.com – Business Model
Brandless launched in July as a private-label consumer packaged goods retailer with a simple value proposition: Everything it sells—from organic extra virgin olive oil to green tea and aloe body wash—is $3. Each item, the retailer pledges, is “bad-stuff-less and goodness-ful.”
Spotlight Vendor: ShipStation – Order Management
deathwishcoffee.com – Design
Death Wish Coffee provides online shoppers with a simple, bold, easy-to-use e-commerce site with a home page that doubles as a product page. That approach enables a consumer to order a bag of coffee or sign up for a subscription to receive deliveries every week, two weeks, month or two months—all without having to venture to another page.
Spotlight Vendor: ShipStation – Order Management
mmlafleur.com – Design
The focal point of MMLafleur.com’s home page is an automatically playing video of a woman opening a Bento Box and wearing different outfit styles. The video also shows the retailer’s unique garment features, such as hooks to secure bra straps to ensure they don’t show.
Spotlight Vendor: ShipStation – Order Management
Thegoodkitchen.com – Growth
The Good Kitchen offers healthy, fully-prepared meals that can be heated and ready in three minutes. The retailer publishes blogs and videos about where its food comes from and how customers can cook similar items when they have the time.
Spotlight Vendor: ShipStation – Order Management
CarnivoreClub.co – Marketing
Toronto-based Carnivore Club sells subscriptions that deliver monthly boxes of prepared meat products from small-batch makers. More a marketing and logistics play than a retailer, Carnivore Club sells the meat makers’ goods to subscribers and fulfills orders using third-party logistics firms in each country where it operates.
Spotlight Vendor: ShipStation – Order Management
LootCrate.com – Marketing
Community is key to LootCrate’s success. The retailer holds monthly contests and awards a Mega Crate of goods to “lucky Looters,” posting winners’ names online, while its Daily Crate blog is just as likely to feature an exclusive interview with a show’s creator or a recipe for how to make “Buffy the Vampire Slayer” ice cream floats.
Spotlight Vendor: ShipStation – Order Management
featsocks.com – Marketing
Feat Socks has built its business by working with influencers to tailor messages to its target demographic: millennials. The retailer has developed socks with influencers who range from the electric dance music duo The Chainsmokers to YouTube stars such as the Merrill Twins.
Spotlight Vendor: ShipStation – Order Management
LaurenJames.com – Marketing
Social media has been crucial to Lauren James’ success as the apparel retailer has 257,000 Instagram followers, more than 13,500 on Pinterest and 20,000-plus on Twitter.
Spotlight Vendor: ShipStation – Order Management
Moderncitizen.com – Marketing
Modern Citizen strives to deliver an edited selection of premium clothes at accessible prices. Key to its approach are email and Instagram, where the retailer tags products in posts and shoppers are led to a product page to make a purchase.
Spotlight Vendor: ShipStation – Order Management
Proper Cloth – Technology
Custom dress shirt retailer ProperCloth.com harnesses data to make sure customers are satisfied. The retailer asks for minute details about its customers’ preferences. It then feeds that data into its 11-question Smart Size guide, where customers answer questions such as whether they typically wear their shirts tucked in.
Spotlight Vendor: ShipStation – Order Management
