COMPONENTS | Logo, 1-pg, 4/c ad, url links, and lead-in article (written by IR) |
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EDITORIAL GUIDELINES | Editorial write up will be composed of about 500-600 words. Editors will need to know in advance who will be the representative interviewed from your company Editors will then make arrangements to contact and interview the representative. |
FULL-PAGE AD | Dimensions: 8x10.75 inches / hi-res PDF. Print ads will work just fine for a digital publication without adjustment - no bleed or safety margin needed; artwork does not need to be flattened; and, the RGB color space may be used (which allows for brighter colors in some cases). Also, digital ads can contain hyperlinks. Please note all hyperlinks ad they may not carry through automatically with production workflow. |
HYPERLINKS | Digital ads can contain hyperlinks. Please note all hyperlinks ad they may not carry through automatically with production workflow. |
PROOFING | Write up will be emailed to company for review/ updates. When publication goes to press, a complementary pdf will be sent to your company. |
LOGO | Logos should be submitted in line art format (EPS, Illustrator) whenever possible for highest quality reproduction. Bitmap files (Photoshop, TIF, JPG) are acceptable, and should be a minimum of 2 inches on the longer side, at 150 dpi or higher. |
COMPONENTS | 1-pg article written by IR and full-pg ad (8” x 10.75”) |
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EDITORIAL GUIDELINES | Editorial write up will be composed of about 600 characters. Editors will need to know in advance who will be the representative interviewed from your company Editors will then make arrangements to contact and interview the representative. |
PROOFING | Write up will be emailed to company for review/ updates. When publication goes to press, a complementary pdf will be sent to your company. |
LOGO | Logos should be submitted in line art format (EPS, Illustrator) whenever possible for highest quality reproduction. Bitmap files (Photoshop, TIF, JPG) are acceptable, and should be a minimum of 2 inches on the longer side, at 150 dpi or higher. |
Publication Trim | 8” x 10.75” |
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Trim with bleed | 8.25” x 11” |
Safe Area | 7” x “10” |
Final Page Trim | 8” x 10.75” |
Page Size with Bleed | 8.25” x 11” |
Staying within the safe area is always best practice | |
Important - Keep copy 1/4-inch from final trim size | |
Digital Edition |
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PRINT PAGE SETUP | Fullbleed color borders used to “frame” an ad should be minimum 3/8 inch thickness to offset unevenness of trim. Type or graphics placed between final page trim and trim variance may be cut off. |
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AD FORMAT REQUIREMENTS | PDF/X-1A:2001 FILE PREPARATIONAdherence to the following guidelines in application file preparation will aid in successful file conversion: ADOBE INDESIGN: Preflighted and Packaged with all links and fonts provided. Image resolution must be minimum 300dpi. Duplicate color swatch names are prohibited. All files and images, including all files used to create an ad, MUST HAVE OVERPRINT TURNED OFF. Overprint turned on presents serious content display issues. ADOBE ILLUSTRATOR: Saved as EPS or native .ai, fonts outlined, images embedded in Illustrator file. All images must be 300 DPI. Type or image elements in white to be printed “on top of” a background color or another image must be set to “knockout,” not OVERPRINT. ACROBAT X1-A PDF: Resolution: 2400 DPI/Color. Bicubic Downsampling: 300 DPI. Acrobat Distiller Settings: color Management - OFF. E bed and subset all fonts preserve document information from DSC. |
LAYOUT | Full page bleed must be created to bleed specification with crops (printer marks) set at trim dimensions and placed outside the bleed area. Bleed must extend 3/16” beyond trim. Keep live matter a minimum of 3/16” from trim edge.
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ORIENTATION | Set native application files in portrait mode at 100% with no rotations. |
COLOR | Define all colors as CMYK process. Unintended spot color and/ or Pantone colors must be converted to CMYK process. RGB, LAB and ICC based colors are not allowed. Black & white images should be saved as single channel black only before placing them into the page. Nested grayscale or nested single channel black may become 4/C when printed. Delete any unused colors. |
TYPE | Fonts must be embedded. Use Postscript Type 1, Open Type or TrueType fonts only. Text containing thin lines, serifs or small lettering should be restricted to one color. Knockout type smaller than 10 points cannot be guaranteed perfect registration and is therefore not recommended. Web fonts are not accepted. |
IMAGES | Must be high resolution SWOP-compliant with a resolution of 300dpi for CMYK and 1200dpi for black & white images. OPI selections should be turned off. Do not nest EPS files within other EPS files. Save images in TIFF or EPS format, with no embedded color management profiles. |
LOGO | Logos should be submitted in line art format (EPS, Illustrator) whenever possible for highest quality reproduction. Bitmap files (Photoshop, TIF, JPG) are acceptable, and should be a minimum of 2 inches on the longer side, at 150 dpi or higher. |
FILE QUALITY | Electronic files must meet the digital requirements as listed. Internet Retailer is not responsible for final printing of low-resolution images, font disruption or file content errors. |
INSTRUCTIONS | If you submit multiple file formats or supporting files, you must designate the specific file you intend to be published. Internet Retailer will not be responsible for misplaced files if such designation is not provided. Your files, based on PDF appearance or accurate crop marks will be used to interpret how you want the ad displayed. |
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DELIVERY | Ad materials should be submitted via third-party FTP such as WeTransfer or downloadable link; or, files 10mb or smaller via e-mail in a ZIPped or StuffIt archive. Please include your company name in both the ZIP and PDF filenames. |
PROOFING | Proofs must be representative of the supplied file at actual size and display a printer’s color control bar. Alternative proofing formats will be used for content only. Visit www.swop.org for a complete list of current certified proofing options. When calling for spot color Pantone) usage on press, clearly indicate such on the supplied proof. Publication is not responsible for color or content of files that do not conform. A proof may be supplied at the client’s discretion.
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Channel/Ad Format | in pixels (w x h) | File Type | Animation | Max File Size |
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Super Leaderboard | 970 × 90 | .jpg or .gif and click URL; animated or static | :15 SEC | 40K |
Leaderboard | 728 × 90 | .jpg or .gif and click URL; animated or static | :15 SEC | 60K |
Medium Rectangle | 300 x 250 | .jpg or .gif and click URL; animated or static | :15 SEC | 60K |
Half-page | 300 x 600 | .jpg or .gif and click URL; animated or static | :15 SEC | 60K |
Skyscraper | 160 x 600 | .jpg or .gif and click URL; animated or static | :15 SEC | 60K |
Welcome or Interstitial | 640 x 480 | jpg or .gif and click URL, no animation jn | - | 60K |
3rd Party Tags: Generally accepted, provided that WM ad management can accurately count impressions and clicks. No iFrames
Best Practices: Unit must be distinguishable from webpage content (i.e. defined borders and not be confused with normal page content)
Animation and Rich Media Accepted, excluding Flash. Recommended animation length 15 sec
Technical requirements:
For more information, see Google Ads' Policies for image ads.
Content requirements:
For Google Ad Manager Questions: https://support.google.com/displayvideo/answer/3055968?hl=en
Channel/Format | Dimensions in pixels (w x h) | File Size Max |
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Featured Vendor | 300px x 250px | 50K |
Large Enhanced Listing | 215px x 150px | 50K |
Medium Enhanced Listing | 215px x 100px | 50K |
Small Enhanced Listing | 215px x 50px | 50K |
Skyscaper | 160px x 600px | 50K |
Required Materials: Vendor category, company name, company URL, description, company facts
Optional Materials: Up to 3 research links (white papers, case studies, video demos), 3 social media links, sales contact email/phone/name, Images
Best Practices: Images will automatically resize, but the closer to this dimension the better. Distortion will occur if the dimensions are off.
Feautured Resource | Promotion of asset on homepage |
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Title | Max 45 characters including spaces |
Resource Type | Whitepaper, case study, article, etc. |
Short Description | Max 200 characters including spaces |
Full Description | Max 1000 characters including spaces |
Click URL | URL of hosted asset |
Company URL | Company website address |
Publish Date | Year and Month |
Image | Feautured Resource (homepage): 120px x 120px thumbnail: Min. 87px x 112px; Quick View: 165px x 165px; file format .jpg, .gif, .png; No annimation |
Required Materials: Type, Title, Short and full descriptions, URLs, Publish date, Image (Thumbnail and Quick View versions)
Optional Materials: Up to 3 research links (whitepapers, case studies, video demos, etc.)
Best Practices: Images will automatically resize, but the closer to this dimension the better. Distortion will occur if the dimensions are off
HTML | All email promotions must be submitted in HTML that includes standard HTML tables to contain the code. Images must be hosted by the client, making sure that image source links in the code are complete. |
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Subject Line | Recommend short, straightforward, and “a call to action.” |
Schedule Time | IR sends in 2 time slots, 10:00 AM CT and 12:00 PM CT. |
Test Contacts | List of email addresses for proof/test and mailing. |
Due Date | 5 business days prior to scheduled delivery date. Creative not received by due date may not run as scheduled. |
Best Practices | Please remember that HTML messages sent via email must contend with a multitude of email clients and software. The key is to keep code simple. |
Standard | Dimensions in pixels (w x h) | File Type | File Max |
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Leaderboard | 728px × 90px | .jpg, .png or .gif and click URL | 40K |
Medium Rectangle | 300px x 250px | .jpg, .png or .gif and click URL | 40K |
Text Box (Logo* + Text) | Logo, headline, description, click URL | Headline, description, click URL | 40K |
*Text Box Logo: Acceptable formats .jpg, .png, .gif, .eps, .ai. Dimensions: 150px x 50px. |
Required Materials: Banner ads – 300px x250px, 728px x 90px (GIF/PNG/JPEG only)
Text Box Components: Headline, description, click URL: A maximum of 50 words will be accepted. This includes a headline, call to action line, and the ad copy
3rd Party Tags: Generally accepted, provided that VWM ad management can accurately count impressions and clicks. No iFrames
Flash and Rich Media: Not Accepted. Animation will not be seen in Outlook 2009-2016. (If you are sending an animated .gif, make sure the first frame is the most vital)
Best Practices: recommend short “a call to action
Sponsorship Details
Program materials